Aaron Soto on Squarespace Circle: Designing with Intention, Culture, and Collaboration
Aaron Soto, founder and creative director of Sueño and Co., was recently interviewed by Squarespace as part of their Circle program—a curated platform that highlights designers who use Squarespace to bring brands to life with clarity and intention.
In the interview, Aaron shares how this all started, the story behind the name Sueño, and how our studio approaches web design as more than a visual task — it’s a strategic tool for growth. From layout structure to sales cycle alignment, it’s a look at how we use the platform to support the complete picture of a brand.
In the feature:
The design journey — from experimenting with code to leading a creative studio
The meaning behind the name Sueño and its cultural roots
The value of structure, whitespace, and typographic rhythm in layout
How small design decisions create a more custom, elevated feel
Building lasting client relationships through collaboration
What it means to be part of the Squarespace Circle community
Read the full interview on Squarespace Circle → https://pros.squarespace.com/blog/aaron-soto
