Behind the Scenes of Entrepreneurship: Panelists Share Insights
Step into the vibrant atmosphere of our recent panel discussion on entrepreneurship, where community spirit and insightful dialogue converged. Hosted by the El Barrio Neighborhood Committee in collaboration with the WT Enterprise Center, the event served as a beacon of inspiration for aspiring entrepreneurs. Several key questions emerged throughout the discussion, each offering a unique insight into the journey of starting and growing a business. Aaron Soto, founder of Sueño and Co, will delve into the questions and share his experiences and perspectives.
Why did you choose the business you chose, and how did you fund it?
“I've always had a knack for technology and helping people solve problems. My journey began while working in marketing agencies, where I discovered my niche in assisting companies with their online presence and branding. It was during this time that I realized my calling lay in crafting impactful websites and memorable branding experiences. Starting out, I began honing my skills by taking on website projects on the side, gradually transitioning towards making it my full-time endeavor. This gradual approach allowed me to fund the growth of my business organically, leveraging each project as a stepping stone toward realizing my entrepreneurial vision.”
Did you seek a mentor? How did they help?
“While I didn't have a traditional mentor, I found immense value in having an advisor whose expertise complemented mine. With a background in finance and experience working with tech startups, my advisor provided invaluable guidance in areas such as financial forecasting, bookkeeping, and projecting business growth. His insights helped me navigate the complexities of managing finances and offered strategic direction tailored to the challenges and opportunities within the tech industry. By leveraging his expertise as an advisor, I was able to make informed decisions and chart a clear path toward success in my entrepreneurial journey.”
How do you market your business?
“Our marketing strategy revolves around captivating visual storytelling and community engagement. We leverage social media platforms to showcase our projects through visually stunning graphics, aiming to inspire our audience while providing tangible value. Additionally, our website is a powerful marketing tool optimized for search engines (SEO) to ensure maximum visibility. Beyond digital channels, we actively participate in community initiatives, fostering meaningful connections and building trust within our local and industry communities. By combining creativity with strategic online presence and community involvement, we cultivate a strong brand presence and attract clients who resonate with our vision and values.”
What was the biggest mistake getting started in your business?
“My biggest mistake early on was getting trapped in the mindset that everything had to be perfect from the outset. I often panicked over minor imperfections, delaying progress and stifling innovation. However, I soon realized that perfection is an illusion and that the key to success lies in taking action and staying adaptable. Embracing the philosophy of 'progress over perfection,' I learned to prioritize getting started and iterating along the way. Listening to customer feedback and staying attuned to market demands gave me valuable insights that allowed me to refine and evolve my business model over time. This mindset shift not only liberated me from the paralysis of perfectionism but also empowered me to embrace the journey of growth and continuous improvement.”
What is your proudest business achievement?
“My proudest achievement in business originates from the journey of building something remarkable from virtually nothing. Starting with limited resources and facing numerous challenges, I am immensely proud of the resilience and perseverance I exhibited throughout the process. Beyond the tangible milestones, such as revenue growth or client acquisitions, my greatest source of pride lies in the patience and attitude I maintained during the uncertain periods. Embracing the journey steadfastly, I navigated the highs and lows of entrepreneurship with unwavering resolve, never losing sight of my vision.”
What is your piece of business advice?
“My top piece of business advice centers around the importance of setting clear goals and consistently overdelivering to your clients. While amateurs may focus solely on short-term gains, true experts understand the value of nurturing long-term relationships and demonstrating expertise through delivering exceptional value. By establishing clear goals and exceeding client expectations, you build trust and credibility and lay the foundation for sustainable business growth. Remember, business success isn't just about making transactions; it's about forging meaningful connections and establishing yourself as a trusted authority in your field. By prioritizing the delivery of value and fostering lasting relationships, you'll position yourself for long-term success and fulfillment in your entrepreneurial journey.”
Conclusion
The entrepreneurship journey is filled with challenges, triumphs, and invaluable lessons. Through events like the panel discussion hosted by the El Barrio Neighborhood Committee and WT Enterprise Center, we can come together as a community to share experiences, support one another, and pave the way for future generations of entrepreneurs. As we continue on our respective paths, we may draw strength from the collective wisdom and camaraderie within our community.
